‌THE WILD GEESE®. More than a brand, it’s DNA is a gripping nearly 400 year story of betrayal, exile, resilience and triumph that began in 1691 and lives on to this very day, resonating globally. Telling the mostly unknown story of the contribution ‌THE WILD GEESE® made to world history across the centuries, it builds on the pride of hundreds of millions of Irish descendants around the world. Its themes of perseverance and identity transcend borders and cultures, being rooted in their past and present history.  

• ‌Named after wild geese who always return to their place of birth.
• A deeply emotional connection for the global Irish diaspora and beyond
• Gripping storytelling featuring many names around the world connected to the story of THE WILD GEESE® from President De Gaulle, who was half Irish from his mother’s side; John Lennon; Che Guevara,; John F Kennedy etc.
• There is not a continent, country or people, whose lives have not been affected by THE WILD GEESE® and for whom the sentiment of what the story means does not resonate strongly. 
• Authentic heritage with modern relevance – a nearly 400 year story relevant today as it was then; featuring adventure, perseverance, courage and ultimate success. 
• Premium appeal in dynamic, growth markets and categories, for companies keen to differentiate and associate themselves with historical super-heroes.